Liberty Burger
This project focused on refining Liberty Burger’s brand positioning and voice to build a powerful growth platform. The goal was to elevate their local Texas presence into a clear, competitive visual identity through targeted multi-channel campaigns.
Liberty Burger
Director of Video Production & Content Lead
Figma, Premiere pro, After Affects
Behind the lens
The creative direction aimed to elevate a beloved Texas brand by combining bold storytelling with high-production visuals. Across six months, the focus was on capturing the craft quality of seasonal menu launches while establishing a consistent, high-converting video identity across all digital platforms.
- Discover: Define the core brand voice and translate limited-time burger features into compelling campaign concepts.
- Execute: Direct and schedule a 6-part teaser rollout, mapping out short-form posts and video reveals to build campaign momentum.
- Refine: Polish interactions and micro-details that elevate the digital experience.
The Result
Liberty Burger proved that when personality is defined, expressed, and activated with intention, it doesn’t just build brand equity. It drives traffic. Across six months, each campaign beat invited the audience into a world of big flavor and modern comfort. Delivering over 3.5M total impressions, driving 1.9M+ video views, and channeling 106,000+ total website sessions where high-converting ad creative met measurable results.
“Agency Creative helped us articulate who Liberty Burger really is—and then brought that personality to life in a way our guests instantly connected with. The work didn’t just look great; it drove real results in our restaurants.”
-Mariel Street, Managing Director
Let’s bring your
Vision to motion.
Whether you need a campaign video, scroll-stopping social content, or brand photography, I’m here to turn your ideas into high-impact visual assets that drive results.