Ideal Dental
Instant Smiliefication was a new creative concept developed for Ideal Dental to create a more recognizable and engaging brand presence across its locations. The project brought the concept to life through a social media and website rebrand, creating a consistent visual and messaging system across the brand.
Ideal Dental
Director of Video Production & Content Lead
Figma, Premiere pro, After Affects
Behind the concept
The creative direction aimed to humanize the patient experience by blending reassuring healthcare messaging with vibrant, smile-focused visuals. Over six months, the strategy focused on demystifying dental visits, showcasing expert specialty care, and delivering energetic video content that drives new patient appointments across regional offices.
- Discover: Identify patient pain points and translate complex dental procedures into friendly, approachable campaign narratives.
- Execute: Direct and schedule a 6-part teaser rollout, mapping out short-form posts and video reveals to build campaign momentum.
- Refine: Fine-tune motion graphic call-outs and localized messaging to maximize patient conversion and trust.
The Result
Liberty Burger proved that when personality is defined, expressed, and activated with intention, it doesn’t just build brand equity. It drives traffic. Across six months, each campaign beat invited the audience into a world of big flavor and modern comfort. Delivering over 3.5M total impressions, driving 1.9M+ video views, and channeling 106,000+ total website sessions where high-converting ad creative met measurable results.
Let’s bring your
Vision to motion.
Whether you need a campaign video, scroll-stopping social content, or brand photography, I’m here to turn your ideas into high-impact visual assets that drive results.